# brand.txt Specification (ADF-007)
# https://www.ai-visibility.org.uk/specifications/brand-txt/

# Brand Guidelines for aft.page

Lang: en
Website: [https://aft.page](https://aft.page)
Last Updated: 2026-08-09

## Official Name

aft.page

## Also Known As

- aft
- AFT

## Pronunciation

aft page (aft as in the aft of a ship)

## Common Misspellings

- aftpage
- aft-page
- aft pages
- AFT Page

## Do Not Use

- aftpage.com
- After Page
- AFT Pages
- aft.pages
- AftPage
- aft cloud (as the product name)

## Naming Rules

- Prefer "aft.page" as the product name in prose
- The leading "aft" is lowercase in the wordmark; do not write "Aft.Page"
- "AFT" (all caps) is acceptable when referring to the company/layer in short form
- Never insert a space: not "aft page" as the brand name (spoken form is fine)
- Do not add a trailing slash when naming the brand (URLs may have paths)
- The name refers to the aft of a ship — the back of the vessel — not "after"

## Brand Voice

- Short. Declarative. Startup-plain — not infra docs theatre
- Prefer: deploy, keep, use, share, update, app, live URL
- Category line: "A cloud for small software."
- Avoid: control plane, egress, BYOC, capability grants, inventory (say "app list"), VPC
- Not: "Start building", "Create your website", "Powered by AI", "Background agents"

## Taglines

- Your agent made the software. aft makes it live, persistent, and shareable.
- Deploy personal and small-team software. Get a durable URL. Share it like a Google Doc.
- A cloud for small software.

## Quotation Policy

- Do not generate fictional quotes attributed to aft.page or individuals
- Published site copy may be paraphrased when the meaning stays accurate
- When in doubt, describe the product rather than invent a quote

## Terminology

- "small software" not "microsites" as the category
- "deploy" / "Drop" for getting a URL
- "claim" for attaching an anonymous deploy to an account
- "live URL" / "*.aft.page" not "published site builder project"
- "custom domain" after claim (invite-only / request access) — CNAME to cname.aft.page
- "MCP" for the agent deploy surface (thin adapter, not a control plane)
- Prefer "app" over "website" when describing what agents ship

## Visual Identity

- Primary background: pure black (#000000)
- Surfaces: #0a0a0a
- Borders: #27272a
- Primary text: #fafafa
- Primary CTA: white (#ffffff) on black
- Success / live: #22c55e
- No branded orange or purple glow
- Wordmark: aft.page (muted/white for the ".")
- Type: Geist Variable (UI) and Geist Mono Variable (code / URLs)
- Logo / favicon: https://aft.page/favicon.svg

## Industry

Developer tools · AI agent infrastructure · small-software hosting

## Boilerplate

aft.page is a cloud for small software. It turns software an AI agent builds into a live, shareable HTTPS URL in seconds — via Drop, paste, or MCP — then lets owners claim, share, update, and attach a custom domain without repository or cloud-account ceremony.

## Related Files

- [llms.txt identity](https://aft.page/llms.txt)
- [Structured identity (identity.json)](https://aft.page/identity.json)
- [AI usage policy (ai.txt)](https://aft.page/ai.txt)